When we think of successful entrepreneurs, we often imagine high-powered CEOs and business magnates learning business lessons, but inspiration can come from unexpected sources.
Meet Jethalal Gada, the owner of Gada Electronics and a beloved character from the hit TV show “Taarak Mehta Ka Ooltah Chashmah”.
While Jethalal may be a fictional character, his entrepreneurial spirit and street-smart business tactics can teach us valuable business lessons about running a successful business. From his unwavering commitment to business ethics to his focus on after-sales service, Jethalal has a lot to offer aspiring entrepreneurs. In this article, we’ll explore five business learnings that we can glean from Jethalal’s approach to running Gada Electronics. So, grab a cup of chai, and let’s dive in!
Now you might be wondering, why this kolaveri.. I mean why this Jethalal? Okay, let’s connect the logic here.
Learning from successful entrepreneurs is key to building a thriving business. While the business world is constantly evolving, there are some foundational principles that remain true no matter the industry. Jethalal Gada, a fictional character from “Taarak Mehta Ka Ooltah Chashmah”, may not seem like an obvious source of entrepreneurial wisdom, but his approach to running Gada Electronics can teach us important lessons about building a successful business.
By incorporating Jethalal’s business learnings into our own practices, we can create strong foundations for our businesses that prioritize ethical practices, strong relationships with employees and customers, and a focus on after-sales service. These principles can help us build long-lasting businesses that stand the test of time, regardless of market fluctuations and economic challenges.
So Let’s learn from the Legend, “Tapu ke Papa”, aka, “Jethalal Champaklal Gada”
Top Business Lessons to Learn
1. Business Ethics
Jethalal is a firm believer in business ethics, and he follows them no matter what. He values honesty, transparency, and fairness in his business dealings. He never tries to take advantage of his customers or employees, even if it means losing out on some profits.
For example, in one episode of the show, Jethalal refuses to sell a faulty product to his customer, even though it would have earned him a significant profit. In other, he refused a hefty deal just because the dealer was asking to compromise on ethics. This approach has helped him build a trustworthy reputation and loyal customer base.
In the real world, it’s important to follow ethical business practices as they can help you build a positive brand image and earn the trust of your customers. By treating your customers and employees with respect and integrity, you can establish a strong foundation for your business that can withstand any challenges that come your way.
2. Treat Employees as Family
Jethalal believes that his employees are like family members, and he treats them accordingly. He values their opinions and takes care of their needs, both personal and professional. He often involves his employees in decision-making processes and trusts them to handle important tasks. This approach has helped him build a loyal and dedicated team that is committed to the success of his business.
In the real world, treating your employees as a family can have a positive impact on your business. When employees feel valued and appreciated, they are more likely to be motivated and productive. This, in turn, can lead to better customer service and increased profits.
3. Follow the Trend
Jethalal Never Hesitates to Take Risks and Keeps the Products That’s in Demand
Jethalal is always on the lookout for new and trendy products that he can sell in his store. He never hesitates to take risks and invests in products that he believes will be in demand. For example, when mobile phones became popular, Jethalal started selling them in his store, even though he had no prior experience in the mobile phone business. This approach has helped him stay ahead of the competition and attract new customers.
In the real world, it’s important to keep up with the latest trends and consumer demands. By staying current with the market and investing in products that are in demand, you can increase your chances of success.
4. Have a Marketing Strategy to Attract Clients
Always Plans Attractive Marketing Campaigns to Attract Clients and Make Sure It Is Successful Even If You Have to Sell Pani Puri 🙂
Jethalal has a team who is a masters of marketing, Natu kaka and Bagheshwar aka Bagha, and they know how to attract customers to their store. They plan creative and attractive marketing campaigns that generate buzz and brings in new customers. For example, in one episode of the show, Jethalal and team organize a “Free pani puri” Scheme to attract customers. This approach helps him increase foot traffic to his store and generate sales, though then due to a funny situation, he himself had to sell Panu puri to his customer. One more lesson, “Be ready for the Worst”.
In the real world, having a marketing strategy is essential to attract customers and growing your business. By planning creative and attractive marketing campaigns, you can increase your brand awareness and reach new customers.
5. Build a Strong Network
Our Jethabhai has Connections, be it a travel agent, or GoldSmith, or real estate, Jethalal got you all.
Jethalal understands the importance of building a strong network, and he has many business connections that help him in various ways. He often collaborates with other businesses and entrepreneurs to expand his business and offer new products and services.
For example, in one episode of the show, Jethalal collaborates with a local restaurant to offer Free Pani Puris to his customers. This approach helps him offer a more comprehensive range of services to his customers and increase his profits.
In the real world, building a strong network can be crucial for the success of your business. By connecting with other businesses and entrepreneurs, you can gain valuable insights, access new resources, and expand your customer base.
6. Make customer experience better
In the show, Jethalal is known to go above and beyond to make his customers feel valued and appreciated. He often goes out of his way to offer them personalized service and even offers them special treats like falooda on occasion.
This approach can be valuable in real-world business settings as well. By offering high-ticket customers personalized service, you can make them feel valued and appreciated, which can increase customer loyalty and lead to repeat business. Offering small gestures like special treats or personalized notes can also go a long way in making the customer feel valued and appreciated.
7. Focus on after-sales service:
In addition to offering high-quality products, Jethalal places a strong emphasis on providing excellent after-sales service to his customers. He understands that a customer’s experience with a product doesn’t end after the purchase, and so he ensures that his team is always available to assist customers with any issues they may face.
This approach is valuable in building customer loyalty and can lead to repeat business. This is one of the most important Business Lessons. By prioritizing after-sales service, you can show your customers that you care about their satisfaction and are willing to go the extra mile to ensure that they have a positive experience with your brand.
8. Have a Strong Support System
You know what’s the relationship between Taarak Mehta and Jethalal,
Mr. Taarak Mehta is the Fire Brigade for Jethalal.
Having a mentor-like friend like Taarak Mehta who always supports and guides you through difficult times can be extremely beneficial for personal growth and development.
A mentor-like friend can provide valuable advice, feedback, and encouragement, which can help you make better decisions and stay on track toward achieving your goals.
In addition to offering support and guidance, a mentor-like friend can also help you develop important life skills such as communication, problem-solving, and decision-making. By observing their behavior and learning from their experiences, you can develop your own skills and abilities in these areas.
Furthermore, having a mentor-like friend can also provide emotional support and a sense of belonging. Knowing that you have someone in your corner who understands and cares about you can be incredibly comforting and reassuring, particularly during difficult times.
Who is Your Fire Brigade?
Overall, having a mentor-like friend can be an invaluable asset in life, providing guidance, support, and a source of inspiration to help you navigate through the ups and downs of life.
The Take Away – from the Business Lessons
In conclusion, Jethalal Gada may be a fictional character, but his approach to running Gada Electronics provides valuable business lessons for any aspiring entrepreneur. From his unwavering commitment to business ethics to his focus on after-sales service, Jethalal’s approach to business prioritizes building strong relationships with employees and customers alike. By incorporating his learnings into our own businesses, we can create a foundation for long-term success that prioritizes ethical practices and customer satisfaction.
So, the next time you’re binge-watching “Taarak Mehta Ka Ooltah Chashmah”, pay close attention to Jethalal’s entrepreneurial tactics, and business lessons, and take inspiration from his commitment to building a thriving business.
With the right mindset and approach, you too can achieve success in the world of business, just like Jethalal Gada.
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